"Do What Is!"

We blasted past a small car on the side of the road today (again, didn’t have time to catch the photo) that had a Nike “swoosh” on its bumper and the obscure phrase “Do What Is!” in English beside it. It took me a second, but I realized that someone had probably tried to explain “Just Do It!”, and while they may have gotten the general meaning across, “Do What Is!” just sort of seems to lack the same potency. But maybe you could try that out at work the next time you’re feeling all “go-get-‘em”. “C’mon, guys, ‘do what is!’”